In 2002, she was called by Prime TV to host a show called Prime Gupshup[7] for them ushering a new direction for her comedic skills and she improvised on the hour-long show occasionally mimicking actors.
She hosted the Geo TV show Hum Sub Umeed Se Hain, in which she was hailed for her comedic parodies.[8][9] In 2007, she graced the red carpet event of the Lux Style Awards and was awarded as being the Most stylish celebrity on the carpet.[9]
In October 2010, Malik appeared in the Indian television reality show Bigg Boss Season 4.[10] She was evicted two weeks before the finals, and was one of the final six contestants out of the original fourteen who had participated.
[11] Malik was also part of the finale of the show.[12] After herBigg Boss stay, she was mentioned in the media as the voice of liberal Muslims, including leading dailies, Daily Times,[13] Express Tribune,[14] and The Australian.[15]Sabbah Hajim, from the Haji Amina Charity Trust in Jammu and Kashmir, writing in the magazine Tehelka, when comparing her with liberal rector of Darul Uloom Deoband,Ghulam Muhammad Vastanvi said, "these two newly public figures might teach Muslims to stop feeling eternally outraged."[16]
In February 2011,[17] Veena Malik became part of the Cricket World Cup reality show[18] in Delhi, India, called "Big Toss." Big Toss was a reality game show with contestants and Malik as the captain of one team, against Rakhi Sawant[19] and her team.
In March 2011, Malik engaged in a passionate debate with a mufti, who claimed she had engaged in immoral behaviour as a contestant on Bigg Boss, even though he admitted to not having watched the show. Malik countered pointing out the double standards of Pakistani media against women among other rebuttals.[20]
An another show Veena Malik – ‘Veena Ka Vivah’ was planned where Malik search for her soul-mate but the plans were ruined when the channel, Imagine TV, on which the show was being shown announced that it was shutting down.[21] Veena Malik collected almost over 71,000 entries from all over the world for the show.[22]
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